Transformational Trends

Azure Transformational Trends

Mobility and Cloud:

In the future, computing will be everywhere and vastly more integrated. Not only will our devices talk to one another, the range of “devices” will expand to include cars, buildings, roads, cities and homes, and our interactions with technology will be more natural and intuitive.

Our focus is on integrating our services with advanced hardware in a way that unifies all the devices people use daily. Our devices are not only connected to unique communications, productivity and entertainment services from Microsoft, but can also access great services and applications from our partners and developers.

We believe we, along with our partners such as Atidan, are uniquely positioned to bring together the best in devices and services, resulting in amazing experiences for our customers – whether SMBs or enterprises.

Microsoft has the expertise, breadth of knowledge and ecosystem capabilities to lead the shift to cloud computing.

Our partner-centric approach has been with us since the very beginning; it’s what helped define our success in the personal computing era, and it’s what differentiates us in today’s devices and services era.


Social technology may be relatively new from a business perspective, but it’s already a normal part of day-to-day life for tens of millions of people. Those people are employees, partners and customers. The way we connect and interact with people, information and organizations is changing, and these changes are having a profound impact on the modern workplace.

Enterprise social is the new cornerstone of workplace collaboration and addresses the changing nature of work. For enterprise social tools to be effective, it can’t just be a destination; social has to be woven into the apps people use every day to unite the people, information and application data in a way that drives greater effectiveness, performance and agility.

Microsoft provides a compelling vision, complete enterprise social solutions, and the proven expertise to help companies get social right.

Big Data:

Big data has the potential to change the way organizations, academic institutions and even consumers conduct business, make discoveries and interact in their day-to-day lives. Microsoft believes big data has the power to drive practical and theoretical insights that have eluded people to date.

We’re not there yet. The data is big, but the tools for analyzing big data have not fully permeated down to people who are most capable of seeing new possibilities. It’s not enough to be able to harness unstructured data and fuse it with structured data.

Some organizations are already winning with better, faster insight. According to Gartner, “By 2015, organizations that build a modern information management system will outperform their peers financially by 20 percent.” Big data insights are opening new doors to businesses of all types.

We know other organizations will follow, and when they do, we’ll see a period of incredible innovation and disruption. Yet, this is not a technology story; it’s a people story. Microsoft wants to empower the broadest set of people to explore big data, and we’re going big to deliver on this goal. We’ve always believed that making technology available to more people would unleash insights on a scale never seen before. So today we’re planting a stake in the ground on big data, sharing our point of view on turning big data’s potential into reality.

As tools and skills proliferate, big data insight will shift to the masses. The outcome will be smarter cities, greater academic learning and discovery, better and more health/wellness initiatives, more efficient use of natural resources, safer energy acquisition, better customer service at retail, more accurate risk assessment within finance, and infinitely others.

Sources: IDC and Gartner

Presented by David Rosenthal, CEO Atidan, Microsoft Technology Center (MTC) October 28, 2013

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